SEASONAL CAMPAIGNS

HAVAIANAS FOOTWEAR & ACCESSORIES

What I did for Havaianas

Seasonal Creative Campaigns

I led the full creative vision for this seasonal campaign with Havaianas, bringing their iconic laid-back spirit to life across photo and video. I oversaw model casting, developed set design concepts, directed on-set photography and video, and guided wardrobe styling to ensure every detail felt fresh, fun, and true to the brand.

From moodboard to final edit, I shaped a campaign that feels like an effortless escape, exactly what Havaianas stands for.

KATY PERRY COLLECTIONS

What I did for Katy Perry Collections

Creative Campaign Direction

For Katy Perry Collections, I led end-to-end creative direction for seasonal campaigns and e-commerce shoots, bringing Katy’s bold, playful vision to life across web, e-comm, international markets, and social platforms.

I cast models, hired photographers and crew, developed and delivered art direction, and oversaw both photo and video production on set. I also approved and styled wardrobe looks to ensure every detail aligned with the brand’s vibrant, pop-forward energy.

From standout campaign imagery to everyday e-comm assets, I made sure each shot felt as unexpected, fearless, and fun as Katy herself.

K SWISS MEN’S LIFESTYLE APPAREL AND FOOTWEAR

What I did for K-Swiss Men’s

For K-Swiss, I led the full creative direction for their men’s lifestyle footwear and apparel campaigns partnering directly with the President of K-Swiss to bring the brand’s laid-back, classic vibe to life in a fresh, modern way.

I casted models, developed and styled wardrobe, created set designs, and directed both video and photography to capture authentic, energetic lifestyle moments. Every detail from styling to final edit supported the goal of connecting K-Swiss’ heritage with today’s lifestyle culture, across footwear and apparel.

K SWISS WOMEN’S LIFESTYLE

What I did for K-Swiss Women’s

For K-Swiss Women’s, I led the full creative direction for seasonal campaigns and social content — shaping imagery and storytelling that delivered a high conversion rate across key women’s products.

I casted models, styled wardrobe, created set designs, and directed both photo and video shoots to bring fresh lifestyle energy to the brand’s classic heritage. My creative approach for women’s footwear and apparel not only strengthened the brand’s identity but also boosted engagement and sales through high-performing social posts and digital campaigns.

PALLADIUM MEN’S & WOMEN’S LIFESTYLE FOOTWEAR & ACCCESSORIES

What I did for Paladium

For Palladium, I led creative direction for supplemental men’s, women’s, and kids’ photoshoots tailored specifically for the US market, covering footwear and accessories.

I handled wardrobe styling, location scouting, prop styling, and creative storytelling to highlight not just the lifestyle side of Palladium, but also the technical details that set the footwear apart. Each shoot blended authentic, on-location energy with product-focused moments to connect with US consumers in a fresh way.

SELENA SELENA FOOTWEAR

What I did for SELENA SELENA

For SELENA SELENA, I lead every aspect of our seasonal campaigns acting as producer and creative director while managing the entire production from concept to delivery.

I hire and oversee the full team including photographers, videographers, models, hair and makeup artists and handle wardrobe styling, set direction, and prop styling to ensure every detail reflects the brand’s vision.

I also manage budgets, timelines, and crew logistics to keep each shoot on track, on brand, and financially responsible so our campaigns look bold, elevated, and responsibly made in every sense.