FOOTWEAR
KATY PERRY COLLECTIONS
VP of Design + Creative Brand Director
Led the creative vision and seasonal design strategy for Katy Perry Footwear, overseeing trend research, concept ideation, sketching, pattern corrections, and material development. Developed unique accessories, ornamentation, and iconic heel details that defined the brand’s playful, statement-making identity. Managed global material sourcing and traveled internationally, including regular development trips to China, to ensure quality and innovation. Directed a cross-functional team of designers and developers, collaborating closely with the sales team to align collections with market needs and revenue goals. Drove the creation of marketing assets and brand storytelling to support successful global launches.
SELENA SELENA
Footwear Designer + Founder
Design and develop original footwear collections from initial sketches to final prototypes. Create mood boards, select materials, and execute pattern corrections by hand. Travel internationally to source unique, sustainable materials, negotiating pricing and production to ensure high-quality, responsibly made products. Manage the full design process including fittings, sampling, and final approvals. Direct all design details, from distinctive ornamentation to custom heel shapes, maintaining the brand’s commitment to intentional, expressive design.
Paladium
Footwear Designer
Created U.S. trend reports for the global design team, providing market insights to shape seasonal collections. Designed original footwear styles and special make-ups (SMUs) tailored to key retail partners. Expanded the women’s division by developing new silhouettes and increasing SKUs to drive sales and strengthen the brand’s presence in the North American market.
Calvin Klein
Footwear Designer
As Design Director for Calvin Klein Footwear, I led a team of 3 designers across women’s collections, collaborating closely with the handbags and accessories teams to deliver a cohesive brand story season after season.
I worked directly with buyers and sales to align product direction with market needs and retail goals, ensuring trend-right, commercially successful assortments.
I frequently traveled to China to work hands-on with factories — overseeing development, refining technical details, and ensuring every style met Calvin Klein’s standards for quality and design..
Rachel Zoe
Footwear Designer
As a Footwear Designer for Rachel Zoe, I designed seasonal collections in close collaboration with the ready-to-wear and accessories teams to ensure a unified brand vision. I worked directly with Rachel Zoe to align sketches, materials, and final products with her signature style.
I handled the entire design process from sketch to preproduction and traveled frequently to Brazil to work hands-on with factories and development partners to bring each style to life with quality and precision.
