Brand Vision and Design Identity, Creative Leadership, Campaign Strategy, Cross Functional Collaboration, Consumer Connection
DIGITAL DESIGN DIRECTION
SELENA SELENA
Seasonal Rollout and organization of assets for all socials, website and email campaigns.
Crafted emotionally resonant, brand-aligned narratives across digital channels to drive engagement and customer loyalty.
Developed and executed multi-platform storytelling campaigns (email, web, social, e-comm) that translated brand values into compelling visual and written content.
Creative Campaign Direction for Ecomm and Creative Seasonal Shoots
VP of DESIGN + CREATIVE BRAND DIRECTOR
KATY PERRY COLLECTIONS
Led Design and design teams in creation of seasonal footwear collections 4-6 times per calendar year.
Managed and developed brand partnerships between Katy Perry x Peeps and Katy Perry x Hello Kitty to enhance market presence.
Creation and oversight of ecomm and seasonal marketing campaign assets.
Seasonal Roadmap development
Championed the initiative to certify Katy Perry jelly shoes under GRS (Global Recycled Standard), enhancing product sustainability.
Sales alongside Katy Perry with Amazon, QVC, and HSN
Seasonal Roadmap Guide for Creative, Brand Messaging, Social Strategy, Gifting
Amazon Live + QVC + HSN Sales
Social Media Visual & Timeline Strategy
Collaboration Design and Management Peeps X Katy Perry
Collaboration + Design + Social Media Strategy for Celebrity and Influencer Gifting Hello Kitty X Katy Perry
BRAND COLLABORATIONS
Palladium X Alex Mill
Managed and developed brand partnership between Palladium x Alex Mill. Directed assets and shot list along with creative campaign.
