Services

  • Design & Sketching

    Transforming ideas into compelling visuals. Hand and digital sketches that capture trend-right details, functionality, and brand DNA. Perfect for turning a concept or mood board into a tangible footwear vision.

  • Technical Design

    Bridging design and production by creating detailed specs, tech packs, and fit adjustments that keep your product on-brand, on-time, and ready for market.

  • Production

    End-to-end production management, from sampling to final delivery. I oversee timelines, quality control, and communication with factories to ensure flawless execution and on-schedule launches.

  • Factory Sourcing

    Leveraging my industry network to connect you with reliable, ethical factories worldwide. I match your product needs, production scale, and sustainability goals with the right manufacturing partners.

  • Material Sourcing

    Curating high-quality materials and leathers, that align with your brand’s story and values.

  • Creative Budget Management

    Maximizing creativity without blowing the budget. I balance artistry and numbers to ensure your campaigns and product development stay financially sustainable.

  • Creative Direction

    Guiding your brand’s story from concept to campaign. From mood boards to final assets, I align visuals, messaging, and styling to create cohesive, unforgettable narratives.

  • Campaign Photoshoots

    End-to-end photoshoot and video planning. Art direction, styling, set design, and on-site creative leadership to produce high-impact imagery that elevates your product and engages your audience.

  • Seasonal Rollouts

    Strategic planning and execution for seasonal launches: timelines, product stories, and marketing assets that ensure each collection drops with maximum impact that includes digital design direction.

Testimonials

  • "What I admire most about Selena is her unique blend of artistry and strategic vision. Selena has consistently demonstrated an extraordinary ability to think outside the box and redefine how we approach footwear design and branding."

    Bianca Cuevas

  • "Of all the hundreds of designers throughout the industry that I've worked with, her generous personality and character stands out as one of the best people to work with. She has a vision for trends in fashion while designing product that generates sales."

    Mark Staab

  • "She is a true leader by example, a strong communicator, reliable, and one of the best team builders. Her unique ability to truly believe in a brand’s creative vision and join that with retail knowledge and retail data ensured the results were successful."

    Alex Almeida