Selena McCartney is a native Texan who started her career in retail at Steve Madden. While there, McCartney took it upon herself to provide ongoing trend reports to the New York home office. Those trend reports were given to the design team and soon enough several retail stores were receiving product based off of her suggestions. This led to a consistent rise in sales. Steve Madden corporate took note of McCartney’s work and invited her to begin designing shoes as an assistant designer and relocated her to their corporate office in New York. McCartney taught herself to sketch and worked in Steve’s shoe factory where she also learned to make shoes by hand.

McCartney spent five years at Steve Madden before deciding to pursue her

own passions and aspirations. She worked for Calvin Klein for 5 years and then continued to become a consultant. Some of the brands she has consulted include Rachel Zoe, Corso Como, The Gap Company, and Rebecca Taylor. Selena has designed every type of footwear from dress, to casual, to clean 

and sophisticated, to novelty. She is currently working as the Design Director

for Katy Perry footwear. 


During her career McCartney turned her love for shoe design and shoe collecting into a hobby. McCartney ended up with 3,000 pairs of shoes that she had collected over many years and decided to open a shoe archive. McCartney rented and sold to shoe brands and stylists that include Marc Jacobs, Derek Lam, Michael Kors, Balmain, HBO, and many more. McCartney had one of the largest independent shoe archives in New York city.


With 16 years of experience in footwear Selena still has a love for shoes. She believes in staying true to brand identity and effortlessly turns her clients vision into reality. Selena still holds on to her Texas roots, but enjoys the journey of her fast-paced career.



Katy Perry

Rachel Zoe

Rebecca Taylor



Old Navy

Corso Como

Coye Nokes