SET DESIGN
Trade Show Booth Design Katy Perry Collections
Conceptualized and designed a branded trade show booth for Katy Perry Collections. Developed the creative theme, color palette, technical layout, and 3D sketches to bring the space to life. Selected and styled all booth accessories, props, and visual merchandising details to reflect the playful spirit of the brand.
With a strong sense of spatial awareness and an eye for storytelling through environment, I bring added value by designing spaces that align seamlessly with brand identity and enhance customer experience.
Managed vendor coordination, installation oversight, and final presentation to ensure an engaging, on-brand environment that attracted buyers and press.
K-Swiss Photo Shoot Set Design
Designed and managed a custom set for a K-Swiss lifestyle photoshoot. Created a bold, graphic backdrop inspired by tennis courts to reflect the brand’s heritage. Developed the color palette, sourced paint and materials, and handled all technical layout and on-site styling. Directed props, set lines, and spatial composition to create dynamic, sporty visuals that showcased the footwear in a fresh, modern context.
